With over 9 years experience creating products, I am an experienced product leader. I am a strong business analyst; ensuring products I bring to market are strategically and economically aligned with the company’s vision while providing a delightful user experience. I’m also extremely technical, accurately assessing the workload of projects while working closely with engineers to align technical and business requirements. I work to bring new products to market that drive company growth.
“Strong PMs will always rely on a balance of empathy and systems thinking to get their job done.”
Major Projects
June 2019
Built bank to crypto on-ramp in the US with lowest fees and best customer experience
BRD Coinify
January 2019
Brought mobile-based, easy to use, consumer fiat to crypto onramp to market in Europe
PayStand Payer Portal
- Portal Design
June 2018
Led design team to create wireframes for different user story approaches, covering the entire problem space
Single payment driven
Action Driven
History Driven
Reconciliation Driven
Security/Approval Driven
November 2017 - June 2018
Established PayStand's Canadian office
Managed bank and other vendor relationships
Sought and received underwriting approval from Canadian Banking partners
Delivered Canadian payment processing in one sprint
- Designed UI & UX using Google’s Material Design
- New flagship product to complement existing A/R business
- Built in one quarter
Jan 2017 – Oct 2017
Scoped and ideated end to end new Payouts product and brought to market in one quarter
Created mockups for completely new dashboard for Payouts
Managed all feature development from ideation, scoping, managing Jira and monitoring progress towards goals with tight deadlines
Constant iteration and refinement of dashboards for an improved, easier to use UX
March 2017
PayStand Scheduled Payment Re-design
- Oversaw execution of scheduled and recurring payments to PayStand's dashboard and API
- Ideated, scoped, and created mockups for new dashboards to manage scheduled & recurring payments
January 2017
PayStand Monthly Statement Reports
- Designed new report for accountants to close out their books each month
May 2016
PayStand Summary Reports
- New report makes bank reconciliation seamless
May 2015
- New freemium Crime Mapping product to serve as lead gen for existing police deployment tool
- Collaborated with developers & designers to create an easy to use tool
May 2015
Toronto photo by Nadine Shaabana on Unsplash
Banner photo by Imani Clovis on Unsplash